Knowing the Exact Difference between Qualitative and Quantitative Research Paradigm

Before starting with the actual research, the students should be aware of the type of research methodology they will be using. However, many students often find themselves in a fix while understanding the difference between a qualitative and a quantitative research. The research methodology is the most critical step as if the selected methodology is wrong; the entire research might go wrong. With the help this article, students can distinctively learn the difference between a qualitative and quantitative analysis. In case you still find it difficult, you can get help from dissertation help services.

Most of the time students who conduct a research start out without doing any research or going through the basics. As a result, most of them remain unaware of differences between a qualitative and quantitative research. It is necessary for the students to know the difference while working on a dissertation or research paper.

Qualitative Research on Research Methodology

A qualitative research is a research methodology which is exploratory. The main purpose of such a methodology is to gain the knowledge, explore, and discover the ideas. Through the dissertation methodology, you can get insights regarding the problem. It also helps you to frame the hypothesis and generate idea. Moreover, this holistic research follows a subjective approach.

It employs inductive reasoning where the research methodology sample is purpose. The data collected in this approach is verbal which follows process-oriented inquiry. Furthermore, the research methodology dissertation employs is qualitative when in-depth understanding is needed regarding the behaviour of humans, their attitudes, experiences, and much more.

To understand all these aspects, it requires the researcher to observe and interpret the feelings and thought processes of people. This methodology takes into consideration, the views of the participants which is important for the research. The qualitative research methods include case study, grounded theory, narrative, ethnography, and phenomenological.

1. Case Study

A case study is a valuable type of qualitative research. This method helps understand the types of data sources more deeply. Moreover, a case study mainly involves explaining a company, organization, or event.

2. Grounded Theory:

The purpose of a grounded theory is to explain the theory behind the events. The grounded theory enables users to collect data after analysing the existing literature and other secondary sources of information.

3. Narrative:

In this type of approach, based on the events described by one or two individuals, we build a cohesive story. Further, based on the data recorded from the different individuals, we can conduct an in-depth analysis.

4. Ethnography:

This method is one of the most familiar qualitative research methods for UX professionals. While following such an approach the researchers need to understand the goals by putting themselves in the shoes of the participants. In this approach, the researchers do not depend on the survey outcomes or interviewers. They experience the environment all by themselves or behave as a “practical observer.”

5. Phenomenological:

The phenomenological study is suitable when you need to describe an activity or an event. It involves a combination of methods such as visiting places, conducting interviews, viewing videos, or reading documents.

Quantitative Research on Research Methodology

A quantitative research is a research methodology which is specific in nature. This dissertation methodology quantifies the entire research through numerical or statistical data. It is a conclusive type that follows an objective approach. Moreover, the method follows deductive reasoning with measurable data. Here, we quantify the values, behaviours, attitudes, and all other aspects for a large research methodology sample. On comparing a qualitative and quantitative research, the latter one is more structured when compared to the former. They generally include surveys through mobile, kiosk, online polls, face-to-face interview, and much more.   There are four types of quantitative research: descriptive design, correlational design, quasi-experimental design, and experimental design. In Quantitative research, the researcher majorly collects the data through the surveys. After analysing the data, we represent them in the form of Graphs and Charts.

1. Descriptive Design:

In this type of design, we identify the status of a variable. In this approach, the subsequent step involves defining the hypothesis after data collection process. The collection of data is observational.

2. Correlational Design:

In this method, we use statistical analysis to identify the relationship between different variables selected for the study. It is majorly observational as it does not seek cause and effect.

3. Quasi-Experimental Design:

In this method, the researchers try to identify the cause and effect of more than one variable. They neither fabricate the independent variables and nor assign the groups.

4. Experimental Design:

An experimental design employs scientific methods to establish the cause and effect relationship between variables.

Now that you are clear with the difference between qualitative and quantitative research, you can use the right research methodology dissertation and develop a very good research paper. However, if you still face issues, you can get help from Uniresearchers to complete your dissertation with the right research methodology implied.

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